As in his previous design, Halleröd sought to reflect the minimal aesthetic of the brand – keeping the shop’s decoration to a minimum.
“We spoke a lot with Axel Arigato about how to use a relatively large surface like this room without compromising the experience of the powerful space,” said Halleröd.
Together with Axel Arigato creative director Max Svärdh, the architect was keen to deliver a “new experience for customers”, doing so through the introduction of yellow-coloured accents.
“Unlike the design concept in the London store, we chose to work with colour for Axel Arigato Gallery,” said Svärdh. “For each location, I want to deliver a new experience for our customers. The surprise element for me is important.”
Throughout the store, products – including the brand’s signature minimal trainers – are displayed upon plexiglass fixtures.
Floors are covered in polished concrete, while walls are painted white. The building’s skeleton is exposed on the ceiling, with pipes and wires creating an industrial feel.
Fashion brands often favour minimalist store designs in order to keep the focus on the clothes.
Design office Thisispaper Studio used clean white surfaces and simple birch plywood furniture to transform a Soviet-era dental clinic into a space for its first shop, while designer Reiichi Ikeda inserted boxy partitions that follow the pattern of existing ceiling trusses into a clothing boutique in Japan.
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