Examining Archigram’s Ideas and Their Pursuit of Style


© Archigram

© Archigram

Europe in the 1960’s was the incubator for the emergence of young, provocative, and avant-garde architecture radicals including Archizoom, Superstudio, Ant Farm, and UFO. These groups rebelled against traditional architecture dogma in favor of exalting tropes that celebrated counterculture ideals, and an interest in designs that could extend both time and space. Archigram, the London-based faction of this movement, didn’t try to reinvent modernist principles, but instead tried to accelerate them and push the conservative climate to become more future-proof. Rightfully so, they felt that art and architecture was falling behind with their inability to keep up with products and technological advancements that were already a part of daily life. While Archigram’s ideas and drawings were often criticized as being frivolous, the group’s prophecies about the future have been realized in many ways, and still largely influence architectural discourse in the present day.

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