Crafting a Retail / Metropolitan Studio of Architecture
MSA collaborated with WARDA, a clothing brand, on designing of their new stores, which are planned in various cities of Pakistan. Peshawar Flagship is the first in this series. Each flagship store is designed keeping in mind the idea that it will serve as a rejuvenating device for the brand. MSA has taken this collaboration as an opportunity to look closely at the retail culture of Pakistan in general and WARDA retail strategies in specific. These explorations helped in developing an overall thematic of the brand, where context becomes the central focus of the aesthetics of the flagships.