Renchang reading is a design driven company, through the spatial operation to deliver the high-quality cultural lifestyle. According to the emerging cultural consumption phenomenon to integrate the “entertainment, interaction and experience” in China, new retail mode is based on the Internet, through the use of big data, such as artificial intelligence means to reshape the structure of the online services, offline experiences with modern logistics. The design of the Quanmin Changdu bookstore (Lang Yuan park) with the “New Retailing” business mode, has won the 2018 “most beautiful bookstore of the year”, and becoming the cultural landmark in Shijingshan district of Beijing.